Join us on the fairways for an unforgettable Sportingclass golf experience. Get in touch today to find out more.
About Us
Established in 2002, Sportingclass is an exceptionally well-respected and trusted sports events, hospitality and consultancy company.
Based in London
We are Sportingclass!
Established 2010
Why Sportingclass?
With over 10 years of experience, Sportingclass is a trusted leader in sports marketing and bespoke event management. Our proven track record of excellence is built on delivering world-class experiences that unite business and sport in the most memorable ways.
From tailored golf days to premium access at global sporting events, we combine creativity, precision, and personalised service to exceed expectations every time. Our clients choose us for our reliability, attention to detail, and passion for creating extraordinary moments that inspire connection and success.
Who we work with
Sportingclass have forged excellent unrivalled relationships with a host of global organisations. We would like to think that they made the right choice……
Knowledge You Can Trust
Leadership Team
Behind Sportingclass is a dedicated team of specialists who bring expertise, creativity, and precision to every event. From planning to delivery, our people work seamlessly to ensure each project meets the highest standards, because exceptional results start with exceptional teamwork.
Favourite Sportingclass Moment:
Hong Kong 7’s with the England Team
Number of years in the business:
25 years
If I’m not at work where would you find me:
On the golf course or in the bar
I’m at the bar, what are you drinking:
Guinness or a good wine
Favourite Sportingclass Moment:
There are far many to mention to single out one, as the harder we work, the more favourite moments there are to share. There was a moment involving a craps table at the Bellagio in Las Vegas with Michael Walker during our activation of the England Sevens sponsorship with Heathrow Express….. for the full story we both need to be there. We’d happily tell it to you!! On a more professional note, I am proud to have rolled the dice with a concept, to later seeing the Sportingclass Polo Day grow in scale 5x to hosting 1,200 guests and attracting a platform of global partners to support the event – all in the memory of my dearest friend Simon Baxendale.
There are far many to mention to single out one, as the harder we work, the more favourite moments there are to share. There was a moment involving a craps table at the Bellagio in Las Vegas with Michael Walker during our activation of the England Sevens sponsorship with Heathrow Express….. for the full story we both need to be there. We’d happily tell it to you!! On a more professional note, I am proud to have rolled the dice with a concept, to later seeing the Sportingclass Polo Day grow in scale 5x to hosting 1,200 guests and attracting a platform of global partners to support the event – all in the memory of my dearest friend Simon Baxendale.
Number of years in the business:
I joined Sportingclass when it was owned by Harlequins Rugby Club back in 2004 to operate a subsidiary business called Rugbyclass…….it’s been a 22 year journey or 50% of my life to date (what a scary thought!)
If I’m not at work where would you find me:
If I’m not walking the dog, at Guards Polo Club (summer), a pub with friends (winter), I am hopefully on a plane with Rachel travelling to somewhere to switch off (with a little bit of chaos).
I’m at the bar, what are you drinking:
Breakfast Margaritas in the morning, Guinness through the day and Negroni’s in the evening.
Favourite Sportingclass Moment:
My first Industry Invitational Final – Singapore (2023) for three crazy nights
Number of years in the business:
Five years
If I’m not at work where would you find me:
On a tennis court or a dance floor
I’m at the bar, what are you drinking:
Champagne, rum or beer, depending who I’m with
Favourite Sportingclass Moment:
My favourite moments are when new business turns into long-term partnerships. There’s nothing better than combining great sport, great hospitality, and even better relationships.
Number of years in the business:
4 very exciting years
If I’m not at work where would you find me:
Outside exercising. I love fresh air! Probably off road on my mountain bike or long country walks with a great pub at the end!
I’m at the bar, what are you drinking:
As much as possible 🫣!!
Favourite Sportingclass Moment:
Whilst in Ireland working on the Legends match. Andy gave me a ticket to watch Ireland v England @ the Aviva Stadium it was a wild weekend and a first for me!
Number of years in the business:
16 years
If I’m not at work where would you find me:
Running along the towpath or walking my dog
I’m at the bar, what are you drinking:
Veuve Clicquot or any other champagne!
What our clients say…
Our clients sit at the heart of everything we do. Here’s what some of our partners have to say about working with Sportingclass and the difference our team makes to their events.
“The client feedback has been super positive, and we were all very impressed with the calibre of the crowd, the venue’s beautiful setting, the sport’s drama, and Maybourne’s branding.”
Simon Scott
Chief Marketing Officer, Maybourne
“Thank you again to you and your team for a brilliant golf day yesterday, our guests said it was the best golf day they have ever attended.”
Joe Pemberton
Field Sales Manager, Campari
“It was an amazing event and I loved being a guest – it was a proper refined day out with great organisation and great people.”
Lynden Bugler
Event Manager, British Airways
“Just wanted to drop you a note to say a massive thank you to your team and the Grove team for a fantastic event on Thursday at our first ever Proximo Masters Event. Despite the weather the event went with out a hitch and I have had such positive feedback from all that attended.”
Andrew Clifton
General Manager, Proximo
“Hi Sam & Ben, Just a short note to say a massive thank you from Ewan, our customers and I, you both make it look so seamless and smooth, but I know you guys put in a hell of a lot of work behind the scenes to make it happen. Great couple of days, banter great as always, golf good and everything was spot on!”
Keith Grieve
Development Manager, Greene King Brewing
“What a fantastic event and something completely different for my customers who all had a truly fantastic time. The whole thing from start to finish was the usual first-class experience I have got used to receiving from you guys so thank you for the huge amount of work and organising that must have taken to achieve.”
Jason Selfe
Senior Account Manager, Mizuno
Our Services
Sportingclass are leaders in delivering sporting events and hospitality experiences for a wide range of international clients with a focus on personal service and integrity.
SPORTINGCLASS
Polo
Experience the thrill of Sportingclass Polo. Event bookings are now open — contact us today to secure your place.
SPORTINGCLASS
Events
Sportingclass offer a diverse range of experiences such as Tower of London Tours, Ski Trips, Johnnie Walker Princes Street Whisky Tours and Sailing.
